Just as there are vast fashion options for every type of budget, there are vast fashion options today -- than
ever before -- for nearly every shape and size. And while I still cringe when I walk into stores that offer the
set-up division of smaller and bigger sizes (such a separate-but-equal
concept…blah), I still appreciate that more and more brands are making their
designs accessible to not just one type of woman.
With this in mind, I’m currently
blown away by the online editorial images promoting SLINK
Jeans – a line of
premium denim designed for the full-figured, confident woman who is proud to
show off both her edgy and sexy personality.
I was recently introduced to SLINK
Jeans during a phone chat with its cofounder, Albert Dahan. With nearly two decades in the
fashion industry, the entrepreneurial giant and denim pioneer proudly opened up
about the beauty of SLINK Jeans. “There’s a new generation of women who feel
empowered,” says the notable CEO of Joe’s Jeans Kids and DA-NANG. “SLINK Jeans
are based on the concept of being proud and owning how you look.” With sizes
starting at size 10, Dahan does not define SLINK Jeans as a fashion
option for "plus size" women, simply due to the fact that categories and stringent
titles could actually do more harm than good to a woman’s sense of empowerment. “What we’re saying is: You’re big and you’re sexy. Here is a premium brand to
help you feel even more beautiful,” says Dahan.
As reported in a recent Los Angeles Times article, “SLINK extends to fit the equivalent of a size 22 or 24 with a 44- to
48-inch waist. Jackets and tops run from large to 3X. The jeans will retail
between $119 and $129; tops between $39 and $44. Jackets are slated to roll out
next year.” The positive message behind SLINK Jeans is literally a part of the
product, as women will appreciate the special details included with each pant.
According to the LA Times article, this includes the word “curvy” embroidered
on the interior waistbands of the jeans, in addition to heart-shaped hangtags and interior
pockets that are printed with the inspiring message: “Love Your Body.”
While Dahan and I chatted on the
phone, I was salivating over the website images…I mean, everything he was
speaking about was evident in the editorial images featuring the curvalicious
models in edgy and sexy poses. This includes Olympic gold medalist Amanda
Bingson among several lovely models who rocked the brand with an infectious
vibe of “I feel beautiful” attitude and power.
Online distribution of SLINK Jeans starts this Friday, November 20th,
and I’m looking forward to keeping up with the buzz that I predict will quickly
surround it! To learn more about this premium brand, be sure to follow SLINK
Jeans on Twitter and Instagram!
Photo Credit: Courtesy of SLINK Jeans
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